The Etsy Seller’s SEO Playbook for 2025

The Etsy Seller’s SEO Playbook for 2025

This playbook shows you a battle-tested SEO system for getting your listings on page one and converting traffic into sales

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Future-Proof Your Etsy Shop

Future-Proof Your Etsy Shop

Future-Proof Your Etsy Shop

Etsy’s marketplace adds thousands of new listings every day. Competition for page-one spots is intensifying. But the top sellers know exactly which keywords to target. Sellers need a system that shows them where to focus. That’s the Etsy Seller’s SEO Playbook for 2025.

Etsy’s marketplace adds thousands of new listings every day. Competition for page-one spots is intensifying. But the top sellers know exactly which keywords to target. Sellers need a system that shows them where to focus. That’s the Etsy Seller’s SEO Playbook for 2025.

Inside the Playbook You Will Find

Inside the Playbook You Will Find

A deep dive into Etsy’s 2025 search algorithm and exactly what moves the needle on rankings

A deep dive into Etsy’s 2025 search algorithm and exactly what moves the needle on rankings

A step-by-step framework for keyword research and strategic targeting

A step-by-step framework for keyword research and strategic targeting

Title, tag & description formulas proven to boost visibility and clicks

Title, tag & description formulas proven to boost visibility and clicks

Actionable insights into upcoming Etsy trends so you can future-proof your shop

Actionable insights into upcoming Etsy trends so you can future-proof your shop

Advanced SEO tactics. Off-site traffic, category strategy & A/B testing-to pull ahead of competitors

Advanced SEO tactics. Off-site traffic, category strategy & A/B testing-to pull ahead of competitors

Tools and methods for tracking your shop’s performance and continuously refining your listings

Tools and methods for tracking your shop’s performance and continuously refining your listings

The most common SEO mistakes that quietly kill your rankings (and how to avoid them)

The most common SEO mistakes that quietly kill your rankings (and how to avoid them)

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Praise for the Playbook

Praise for the Playbook

smiling woman sitting on grass during daytime
smiling woman sitting on grass during daytime
smiling woman sitting on grass during daytime

“This playbook took my shop from silent to sold out”

Sarah M, Jewelry Maker

woman looking back while smiling
woman looking back while smiling
woman looking back while smiling

“Within days, my custom candles started flying off the shelves”

Emily R, Candle Maker

woman in black long sleeve shirt sitting on white couch
woman in black long sleeve shirt sitting on white couch
woman in black long sleeve shirt sitting on white couch

“This guide uncovered keywords that doubled my stationery shop’s traffic”

Olivia S, Stationery Designer

woman smiling while taking photo during nighttime
woman smiling while taking photo during nighttime
woman smiling while taking photo during nighttime

“My seasonal printables now rank at the top every month”

Mia T, Print Artist

a man with his hand on his face
a man with his hand on his face
a man with his hand on his face

“I increased organic shop visits by 300% in just two weeks”

Michael B, Toy Maker

smiling man wearing orange zip-up jacket
smiling man wearing orange zip-up jacket
smiling man wearing orange zip-up jacket

“I saw page-one rankings in under seven days”

José A, Digital Artist

One Playbook. Unlimited Benefits.

One Playbook. Unlimited Benefits.

I refined this system in dozens of digital-download shops—here’s what you’ll get:

Zero in on the right keywords

Zero in on the right keywords

Find high-intent search terms that drive buyers to your downloads.

Find high-intent search terms that drive buyers to your downloads.

Stand out in crowded categories

Stand out in crowded categories

Use title, tag and description formulas proven to move you onto page one.

Use title, tag and description formulas proven to move you onto page one.

Convert clicks into purchases

Convert clicks into purchases

Leverage description templates and pricing tactics built for digital products.

Leverage description templates and pricing tactics built for digital products.

Scale without extra work

Scale without extra work

Plug this playbook into every listing and watch your traffic—and sales—compound.

Plug this playbook into every listing and watch your traffic—and sales—compound.

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Meet the Authour

Meet the Authour

“I needed my downloads to sell themselves. So I turned product marketing into my secret SEO weapon.”

“I needed my downloads to sell themselves. So I turned product marketing into my secret SEO weapon.”

Hi, I’m Matan Roisman, CEO of Listingly, a platform that uses AI to generate high-impact product listings for digital creators in minutes.

As a product marketer and entrepreneur, I’ve launched everything from Notion dashboards and printable art to SVG bundles and workbooks—owning the full lifecycle of positioning, messaging, and growth optimization.

Over the years I’ve owned the entire lifecycle of product launches: crafting positioning, refining messaging, and optimizing for growth.

When I brought that same product-marketing rigor to my own Etsy shop, I discovered a simple SEO framework that shot my listings onto page one and doubled my revenue in weeks.

No guesswork. Just data-driven tweaks to titles, tags, descriptions, pricing and promotion.

In From Invisible to Irresistible, I’m handing you the exact templates, workflows and step-by-step tactics I’ve used to turn digital downloads into a reliable sales engine.

Playbook: The ultimate upgrade for Etsy sellers to future-proof their shops!

Playbook: The ultimate upgrade for Etsy sellers to future-proof their shops!

Flat-Fee Pricing, Unlimited Listings

Flat-Fee Pricing, Unlimited Listings

Pay once for the complete playbook—optimize every listing in your shop without per-item fees or surprise add-ons.r

Pay once for the complete playbook—optimize every listing in your shop without per-item fees or surprise add-ons.r

Continuously Updated for Etsy’s Algorithm

Continuously Updated for Etsy’s Algorithm

Etsy’s search factors shift regularly. Free lifetime updates keep your listings optimized for 2025 and beyond.

Etsy’s search factors shift regularly. Free lifetime updates keep your listings optimized for 2025 and beyond.

Command Page-One Visibility

Command Page-One Visibility

Strategic title, tag, and description formulas put your products at the top, so buyers find your downloads before your competitors’.

Strategic title, tag, and description formulas put your products at the top, so buyers find your downloads before your competitors’.

More Listings, More Revenue

More Listings, More Revenue

Roll out new products in minutes using ready-to-use templates and checklists. Boost your catalog and sales without reinventing the wheel.

Roll out new products in minutes using ready-to-use templates and checklists. Boost your catalog and sales without reinventing the wheel.

Repeatable Framework, Scalable Growth

Repeatable Framework, Scalable Growth

Plug this playbook into every launch for continuous traffic gains and compounding revenue across all your digital offerings.

Plug this playbook into every launch for continuous traffic gains and compounding revenue across all your digital offerings.

…and much more!

…and much more!

These tactics are battle-tested. You bring them to life.

These tactics are battle-tested. You bring them to life.

These tactics are battle-tested. You bring them to life.

AUTHENTIC STORYTELLING

AUTHENTIC STORYTELLING

“Go beyond features. Write irresistible narratives that tap into buyers’ dreams and turn browsers into loyal fans.”

“Go beyond features. Write irresistible narratives that tap into buyers’ dreams and turn browsers into loyal fans.”

Mia T, Print Artist

Mia T, Print Artist

STRATEGIC KEYWORD TARGETING

STRATEGIC KEYWORD TARGETING

“Use the exact search terms top sellers rely on, unlocking high-intent traffic that consistently lands on page one.”

“Use the exact search terms top sellers rely on, unlocking high-intent traffic that consistently lands on page one.”

José A, Digital Art Entrepreneur

José A, Digital Art Entrepreneur

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